BETTY CROCKER
December 21, 2009
- Betty Crocker was conceived in 1921 in the United States' flour mill capital, Minneapolis. The Washburn Crosby Company — soon to be General Mills — received .
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- Introduces basic cooking techniques and utensils and includes simple recipes for salads, breads, main dishes, desserts, and snacks.
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- The Washburn Crosby Company -- later re-named General Mills -- invented the character Betty Crocker in 1921 to personalize letters in response to customers.
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- For more than 80 years, Betty Crocker products have helped families create convenient, delicious meals and easy-to-make, great-tasting desserts. .
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- In 1924, Betty Crocker acquired a voice with the radio debut of the nation's first cooking show, which featured thirteen different actresses working from .
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- Books by Betty Crocker: Betty Crocker's Cookbook: Everything You Need to Know to Cook Today, Betty Crocker's Cooky Book, Betty Crocker's Picture Cookbook, .
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- 66 recipes, 66 full-color photos of finished recipes, 66 "storyboard" illustrations Each recipe tells a story incorporating cartoon/storybook characters, .
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- Beginning in 1924, she hosted the country's first radio cooking show, "Betty Crocker School of the Air," first on a local Minneapolis station and later on .